A new Shake Shack will be opening in the South and it will be in Atlanta, GA on Tuesday, September 30, 2014. The new location will be located at 3035 Peachtree Road NE in the Buckhead neighborhood of Atlanta. This two-story Buckhead Shack will have all of the classic menu items of burgers, flat-top dogs, crinkle cut fries, and more; plus a few location-specific concretes and a shake to highlight the Georgia local products of pecans and peaches. More about the new Shake Shack in Atlanta and location-specific menu items below…
Beloved Burger, Hot Dog and Frozen Custard Stand Setting Up Shop in Buckhead
Shake Shack on my mind… Danny Meyer’s Union Square Hospitality Group (USHG) is proud to announce it will open its first-ever Atlanta, GA, Shake Shack® on Tuesday, September 30th, at 11:00 AM.
The newest addition to the Shake Shack family is located at 3035 Peachtree Road NE in Buckhead Atlanta – the brand new luxury retail, residential and office development in the heart of Atlanta’s vibrant Buckhead neighborhood.
Born in New York City’s Madison Square Park in 2004, Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers, griddled-crisp flat-top dogs, fresh-made frozen custard, crinkle cut fries, craft beer and wine, and more. A fun, lively, fine-casual restaurant with widespread appeal, over the past decade Shake Shack has earned a cult-like following around the world.
“With our deep culinary roots through USHG, over the years we’ve loved tasting and watching the incredible dining scene develop in Atlanta,” says Randy Garutti, Shake Shack CEO. “Buckhead is such an exciting area of the city, and we hope this Shack will become a true community gathering spot. We look forward to having locals and visitors alike join us for a ShackBurger on our expansive rooftop dining terrace.”
The two-story Buckhead Shack features all the Shake Shack classics, plus a selection of delectable frozen custard concretes to satisfy those sweet tooth cravings. Vanilla and chocolate recipes use only real sugar and no corn syrup.
The Buckhead-specific concretes include Pecan Pie Oh My (vanilla frozen custard blended with a slice of pecan pie from H&F Bread Co.) and Campfire S’mores (chocolate frozen custard blended with marshmallow sauce, graham crackers and dark chocolate chunks from Cacao Atlanta Chocolate Co.). A longtime fan-favorite that originated at Shake Shack’s flagship location in NYC’s Madison Square Park will also be offered, The Concrete Jungle (vanilla frozen custard blended with chocolate truffle cookie dough, bananas and peanut butter sauce).
A location-specific shake is on the menu as well. Made with frozen custard spun fresh daily at the Shack, the Peachtree is a dense, rich and creamy caramel peach milkshake that will leave guests feeling peachy keen.
As part of its community outreach efforts and mission to Stand For Something Good®, the Buckhead Shack is partnering with Camp Twin Lakes (CTL) which provides year-round camp experiences for children with serious illnesses and life challenges. Five percent of sales from the Campfire S’mores concrete will benefit CTL, and Shake Shack team members will volunteer at events run by the charitable organization.
In keeping with Shake Shack’s commitment to green architecture and eco-friendly construction, the interior walls of the Buckhead Shack are clad in reclaimed industrial Southern Yellow Pine. Like all Shacks, this location features energy-efficient kitchen equipment and lighting. Chairs and booths are made from lumber certified by the Forest Stewardship Council, and tabletops are made from reclaimed bowling alley lanes handcrafted in Brooklyn, NY.
For more information, including a list of all current Shake Shack locations, please visit www.shakeshack.com.
About Shake Shack
Shake Shack® is a modern day “roadside” burger stand known for its delicious burgers, hot dogs, frozen custard, crinkle cut fries, beer, wine and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community-gathering place with widespread appeal. From its premium ingredients and progressive hiring practices to its environmental responsibility, design and deep community investment, Shake Shack’s mission is to Stand For Something Good®.
Shake Shack is part of Danny Meyer’s Union Square Hospitality Group (USHG), which includes many of New York City’s most celebrated restaurants: Union Square Cafe, Gramercy Tavern, The Modern, among others. Since the original Shack opened in 2004 in NYC’s Madison Square Park, it now has multiple locations in New York, Washington, DC, Connecticut, Pennsylvania, Florida, Massachusetts, and international locations including London, Istanbul, Dubai, and more.